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China's exit from Asia and entry into Europe is accelerating

China's exit from Asia and entry into Europe is accelerating

  • Categories:Company News
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  • Time of issue:2016-05-11
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(Summary description)

China's exit from Asia and entry into Europe is accelerating

(Summary description)

  • Categories:Company News
  • Author:
  • Origin:
  • Time of issue:2016-05-11
  • Views:0
Information

On May 2, 2016, international paper announced the acquisition of Weyerhaeuser's pulp manufacturing business for $1.9 billion. The deal involves five pulp mills and two conversion plants that make lint pulp, conifer wood pulp and a range of other specialty pulps for consumer goods such as diapers, napkins and textiles and clothing.

The move comes a year after IP international sold off its paper and packaging business in China and Asia in a hand-to-foot deal.

The international paper industry fled China in panic

In October 2015, American international paper and its Chinese partner, shandong sun paper, reached a definitive agreement to sell 55 per cent of their paper joint ventures to shandong sun. The international paper industry's decade-long search for gold in China ended badly.

On March 14, 2016, international paper and hexing bridge fund reached an agreement to sell all 18 corrugated packaging production bases of international paper in China, Malaysia, Thailand and Indonesia to hexing. The total value of the deal is less than 1 billion yuan, less than the $200 million it was worth five years ago when it took over from essenia, and it even took advantage of a $300 million loan advanced by the U.S. headquarters to the Chinese business over five years.

Notably, on the day of the agreement with hopewell, international paper announced its €150m acquisition of holm's Newprint paper mill in Spain. East wild cast west enterprising, IP international paper industry out of Asia into Europe strategy is emerging.

On May 2, international paper made another big purchase of weyerhaeuser's pulp business, further highlighting the company's strategic commitment to the western market.

American boxing was thrashed by Chinese kickboxing

When international paper entered China in 2005, it was full of confidence and pride. The 480 million yanzhou coated paperboard project is aimed at the market leader of liquid aseptic packaging company tetra pak. Since then, international paper has ramped up its investment in China, setting up two more joint ventures with sun paper and expanding its stake to 55%.

International paper also suffered in the Chinese packaging market, the luxury equipment, a strong lineup (20 packaging factories) of the United States international paper boxers with the arrogance of the Chinese kickboxer private enterprises to compete. As a result, IP international, an American boxer who could only do hands, not arms, not feet, was not only caught black and blue in the face of the challenge of a private company kickboxer, but also was pinched off the testicles.

In addition, the phenomenon of IP international's Chinese employees "wasting time" keeps on rising, which makes the giant of international paper industry on edge. Finally, it has to surrender the white flag to Chinese private enterprises in exchange for preferential treatment and captive return.

However, there is some relief in the us that the international paper industry is performing very strongly in the us and Europe. For all of 2015, revenue reached $22.4 billion and net profit was $938 million, up 69 percent from a year earlier. At the same time, IP's strong performance in the west once again confirmed its western YES east NO business strategy.

However, it is worth pondering that, because of the Chinese paper packaging industry has long been a free-for-all competition, resulting in a brutal death to the opponent, while American boxers who pay attention to the rules of the game co-exist and make the cake bigger and bigger.

At present, a large number of paper and paper packaging printing industry not only can not obtain steady profits, but also in the vicious competition under the bankruptcy. Many Chinese entrepreneurs are thinking about the relative merits of the two.

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